Background

In collaboration with HTC Global Services Union Health’s digital front door was re-invented with an engaging and interactive experience for users. My role involved working closely with internal Information Systems teams and external programers and UI/UX designers to develop an interface and framework that seamlessly integrated the revenue cycle platform – Sorian Financials, and planned for electronic medical record integration – Cerner Oracle to enhanced user experience.

Creating Interactive clarity with clean graphic elements.

Leveraging a blend of art and technology, we aimed build a website that was visually appealing but also highly intuitive. This is achieved with clean line art. Each icon is simplistic yet sophisticated.

As a creative partner with the HTC Global, I embarked on a journey to infuse Union Health landing page with traditional healthcare content with a modern flare to entice engagement. Our mission was to improve the user experience, making each page an opportunity to dive deeper in a logical intuitive manner.

A New Dimension of Engagement

Our collaborative efforts led to a positive increase in consumer awareness and brand exposure. By turning everyday searches into opportunities for education, we contributed to making the Union Health digital front door landing page a source of interest and discovery for hundreds of thousands of people across the midwest region and beyond.

This project was a testament to the power of collaborative and global innovation. It reinforced my belief in the importance of design that not only looks good but also engages, educates, and inspires.